About Social Clan
Social Clan was established in 2013.
We bring together decades of practical experience across marketing, operations, travel, tourism, property and guest experience — in Australia, Indonesia and international destinations.
Our work has always focused on how people actually experience a brand, not just how it is presented.
Over time, this naturally evolved into CX Intelligence — independent, evidence-based insight into the customer journey.
Our Approach
Independent. Observational. Evidence-based.
Social Clan operates as a boutique CX Intelligence consultancy.
We do not manage teams, deliver training, run marketing campaigns or implement change.
Our role is to observe, document and report — clearly and objectively.
This separation is deliberate.
It ensures our findings remain independent, credible and useful at a decision-making level.
Experience and Perspective
Experience matters
Our work is informed by long-term, real-world exposure to:
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Travel and tourism operations
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Holiday accommodation, villas and resorts
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Destination marketing and guest acquisition
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On-the-ground service delivery
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Customer journeys from booking to departure
We also understand the expectations of high-value, mature travellers — couples and individuals who prioritise service quality, consistency and experience over volume or novelty.
This perspective is often overlooked, yet highly relevant for premium brands.
Where we work
Social Clan operates through aligned entities in Australia and Indonesia.
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Social Clan Australia, based in Melbourne, leads client engagement, analysis and reporting.
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PT Social Clan Bali supports destination-based experience work through Travel Bali Island and vetted local operators.
Local providers deliver services.
Social Clan provides the CX Intelligence, evaluation and reporting.
This structure allows us to work compliantly while maintaining discretion and independence.
Who We Work With
We work with organisations that value clarity and insight, including:
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Hotel and resort owners
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Villa and holiday accommodation operators
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Cruise and tour providers
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Destination and tourism brands
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Marketing and CX teams seeking an independent view
Engagements are short-term, defined and confidential.
A Considered Approach
Social Clan is intentionally small.
We choose to work with a limited number of clients so that each engagement receives careful attention, thoughtful analysis and clear reporting.
If you are seeking independent CX Intelligence — not noise, not hype — we’re happy to start with a conversation