This social media platform is used for both personal and businesses. The most important information for businesses considering Facebook, is the audience reach – you potentially have? According to Wikipedia, after registering to use the site, users can create a user profile, add other users as “friends”, exchange messages, post status updates and photos, share videos, use various apps, and receive notifications when others update their profiles.
Facebook has over 1.18 billion monthly active users as of August 2015 worldwide. According to the Australian Bureau of Statistics there are now approximately 24 million Australians. Facebook has now reached 15 million Australian users (according to their advertising tool), meaning, 62.5% of the total Australian population has a Facebook account. Social Media News, David Cowling on February 3, 2016. Facebook can carry your advert and message into millions of homes.